Our Mission is Simple
Provide Quality Baits At An Affordable Price
Tournament Winning Baits
More money has been won on jigs, spinnerbaits, buzzbaits, tubes, and soft plastics than any other baits. They're time-tested. They work. Period.
Quality Hardware & Components
Your bait is only as good as the stuff it's made with. That's why we use ultra sharp Mustad hooks, premium silicone and living rubber skirts, and durable powder coated heads.
Excellent Customer Service
We don't take your business for granted. It's why we exist. That's why we do 2 day shipping and are always available to answer questions or concerns at info@bluerocktackle.com.
Jesse French
A Word From Our Owner and Founder
For me, fishing is family. I grew up with a pole in my hands, learning all I could at my father and grandfather's side. And now, I'm the one who gets to pass the same passion and knowledge on to my two daughters.
I love bass fishing; it's culture, adrenaline, and people. That's why I started this business.
I build quality, handmade in the US, tournament winning baits at an affordable price. It's as simple as that.
Myself and our field staff are constantly testing, tweaking, and improving our baits.
If you have any questions, just ask!
Jesse French